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Why does it cost so much?

posted Jun 27, 2014, 3:26 PM by Steven Vaughan   [ updated Jun 27, 2014, 3:26 PM ]
The issue that seems to come above all others when talking about upgrading our sound is how much will it cost? We’ve received quotes ranging from $16,000 for a partial replacement of our current equipment to $36,000 for a brand new state-of-the-art digital system. Yikes!

But let’s put it in context. In a good design, four key pillars are intertwined, and if they’re not evenly matched, the structure is fundamentally flawed and won’t stand the test of time. They are: function; coverage; level/volume and cost. Logically, we want to spend enough to attain the first three to the highest degree possible, and not sacrifice them. Our church seats approximately 800 people. If you divide even the most expensive quote by 800, that’s only $45 a person, less than an iPod or any portable music device that provides “concert hall” sound quality. Do you listen to music on the cheapest player you could buy?

We can’t approach this like comparison shopping, simply looking for the best deal. We’re looking for the company that can design a system for us that sounds great, is simple to operate, and will serve our needs for many years to come. The microphone company Shure says: “The best investment you can make is an investment of your time in developing a strategic plan that is based on the present and future needs of your church. Buy smart, not cheap.”