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The Music of the Olympics

posted Aug 12, 2012, 11:06 AM by Unknown user
Athletes aren’t the only ones benefiting from their recent performances in London. Musicians are enjoying a significant sales boost thanks to their performances at the Olympic Opening Ceremonies.

British indie rockers the Arctic Monkeys covered The Beatle’s classic Come Together, and even though many American viewers didn’t know who they were, their cover track climbed to No. 14 on the iTunes singles chart.

Danny Boyle, director of the four-hour extravaganza, asked Alex Trimble to sing Caliban’s Dream while the final flame-bearers made their way to the Olympic Torch.  Trimble is the frontman of the Irish band Two Door Cinema Club, and his track hit No. 5 on the same chart.

However, it’s American Idol winner Phillip Phillips who has been the clear winner when it comes to Olympic sales boosts.  The singer’s debut single Home has been used during the U.S. Women’s Gymnastics Team coverage on NBC.  Co-written by British singer-songwriter Greg Holden, it immediately set an American Idol record by selling more than 278,000 downloads in its first week, surpassing David Cook’s The Time of My Life which sold 236,000 in 2008.  Phillips’ single was recently certified gold, and with all the primetime Olympics promotion, is well on its way to going platinum.

The compilation of all the music featured in the Opening Ceremony is named Isles of Wonder.  It went on sale digitally shortly after the show came to an end, and after 24 hours reached No. 5 on the iTunes list of top-selling compilation albums of 2012. 

And by tonight, you’ll be able to download the complete Olympic soundtrack, including A Symphony of British Music: Music for the Closing Ceremony of the London 2012 Olympic Games.